Annette Martell


Annette's Story

“Humility is essential for a leader. True success is never about you, for you, or by you.”

Over a 25-year career advising and counselling executives and businesses at-large, Annette knows a myriad of factors make up the foundation of strong leadership. Yet, one element stands out from the rest:   the power of the pack. An incredibly gifted leader needs the right team – or, they are just a lone voice. A talented team needs the right leader – or, they are merely a mosaic of marvellous possibilities. Reaching the summit of success takes both.

Working with each of the individuals within this pack is what truly inspires Annette. One person may be quiet, competent and credible. Another, animated, assertive and aspiring. Each is exploring their personal path to being an effective leader; sharing in this unique journey motivates and energizes her.

Full Bio

Annette’s 25-year leadership track record features counseling and advising executives on international and domestic communication and change issues. She develops and implements strategies for internal and external business projects, communication and change strategies that produce real results.Strongly advocating for results delivered on-time, on budget and within scope, she researches, develops and implements change communication strategies for sectors such as: financial services, retail, professional services, utilities, associations, post-secondary education.

Her clients get guidance grounded in real-time, front-line issues. She had a stellar career with RBC Financial Group during which she led the communications team supporting RBC’s single largest reorganization. Formerly an Associate with Mercer, she was also Divisional VP of Communications, Government and Industry Affairs with Canada’s largest association for financial advisors (now: Advocis).

As Grant Thornton’s National Director of Communications (formerly: Doane Raymond) she directly supported that firm’s CEO office. Annette knows how to personally sponsor change on a global scale. As IABC’s international chair (2002-3), with 15,000 members in 80 countries, she successfully led people through unprecedented financial, leadership and governance challenges. She frequently speaks and contributes expert opinion at the international and national level. Her leadership reputation and achievements resulted in her receiving IABC’s Fellow distinction in 2010. Eight years earlier, Annette earned the global accreditation designation in communication (ABC). She has a Bachelor of Public Relations from Mount Saint Vincent University and BA from Acadia University.

Meet the rest of our team

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