Judi Richardson


Judi's Story

“One ought not settle for the standard or known path; instead, seek and select the journey that will be the most fulfilling regardless of whether it is pioneering or blazing a new trail.”

An entrepreneur at heart, Judi’s work is impacted by a keen desire to tap the entrepreneurial spirit in others.  For Judi, entrepreneurial spirit consists primarily of a continued pursuit for learning and growth through trial, and the willingness to take risks.  This line of thinking was seeded by a supervisor early in Judi’s career and she has held onto it ever since.  After 15 years of consulting, working with organizations to fuel their own unique spirit and turn it into a compelling vision with a clear path forward still brings Judi the most joy.

Full Bio

Judi Richardson MBA ICD.D has been helping organizations articulate and achieve their vision through strategic consultancies since 1998.  Richardson Management Inc. provided the initial vehicle, while more recently, Judi has joined forces with Tekara to tackle larger projects.  While Judi has worked with organizations both large and small across industries including HSBC Capital (Canada), JH Investments, COBS Breads, Vancity, the Calgary Airport Authority, the Department of Electrical & Computer Engineers as well as the Faculty of Applied Science at UBC, emphasis has been on organizations with entrepreneurial spirit.

Armed with an MBA from the Schulich School of Business at York University and the drive of a former member of the Canadian National Ski Team, Judi has held senior management and leadership positions in both corporate and entrepreneurial organizations. These include TD Bank, AC Nielsen, Scott Paper, Dairyworld Foods, Starbucks Coffee Company and KremeKo Inc. where she spearheaded the record-breaking launch of Krispy Kreme into Canada as VP Marketing & Business Development.

With over 28 years of experience, Judi is a certified corporate director through the Institute of Corporate Directors (ICD.D) and presently sits on the Board of Directors for VRX Worldwide (TSX-V:VRW), and Simpson Seeds Inc.

Born and raised in North Bay, Ontario, Judi has called BC “home” for over 26 years.  She currently lives in North Vancouver with her husband and son enjoying the mountains and golf courses as the weather permits.Parkinson’s Society Canada.  Former board and advisory board roles include Climate Smart, 1800-GOTJUNK, Nurse Next Door™, KremeKo Inc. (dba Krispy Kreme Doughnuts), North Star Montessori Elementary, kids.now and Jugo Juice.